Social Media for Practice Growth and Brand Development

Overview

Grow your platform, get more patients and have fun with your team! Irene grew her start up from 0-450 patients in 12 weeks. Find out how she did this in this lecture. The ability to use social media to get people’s attention, build an engaged audience and express practice personality is becoming an essential digital skillset in the 21st-century knowledge-based economy. Covid has created a need to showcase how safe, clean and protective your practice is. Are you doing that with your Facebook or Instagram accounts? Personal website and social media presence give prospective employees and patients a window into your personality, skills, and interests. Improving social media skills to better reflect practice atmosphere and doing so in a professional manner to protect patients and practice goals. Lecture time will be spent understanding the buying power within social media. Using strategic posting and market targeting for the everyday dental professional who are busy and don’t have time to content create. We will demonstrate apps that are free, some that are paid and provide an easy strategy to share information.

Learning Objectives:
1. Understand the difference between traditional marketing and social
media marketing.
2. Evaluate the best social media platform(s) for their business.
3. Develop social media marketing goals and objectives.
4. Set-up a third-party management tool.
Identify the legal ways to utilise patient photos with consent.

Course Contact: madeline@ridental.org

Course Categories: Non-Clinical, Non-Dental, Business Course- Enhancing the Business Aspect

Provider Approval: (ADA-CERP) American Dental Association Continuing Education Recognition Program approved providers

Educational Type: Self Study

Educational Method: Electronically mediated with a testing mechanism (internet, one-way & two-way transmissions through open broadcast, closed circuit, cable, microwave, broadband lines, fiber optics, satellite, or wireless communications devices)

Prerequisites : n/a
Sponsor(s): None

None

All CE Zoom related support: support.cezoom.com