Orthority 101: Assess, Grow, and Protect Your Digital Presence

Overview

Please note your TIME ZONE!

This Course is a Live Webinar and will be live-streamed:

12:00 pm ET, 11:00 am CT, 10:00 am MT, 9:00 am AZ, 9:00 am PT

CDE: 1 hour

Join Savvy Lorestani and Caroline Hosey as they explore the four pillars of digital marketing authority, also known as "Ortho-rity." In this course, they will outline the tangible benefits of building a strong digital authority, guide you on how to assess your practice against these pillars and provide actionable steps to enhance your authority. Additionally, they will share early insights on how AI and generative search are transforming the customer journey, and how your practice can adapt to stay ahead in the future of digital marketing.

Objectives:

• Define "Ortho-rity" and the four pillars of digital marketing authority.
• Highlight the key benefits of establishing a strong Ortho-rity.
• Provide practical strategies for building and measuring Ortho-rity within your orthodontic practice.
• Present early insights into how AI and generative search advancements are shaping the future of marketing and what they mean for your practice.

This activity has been planned and implemented in accordance with the standards of the Academy of General Dentistry Program Approval for Continuing Education (PACE) through the joint program provider approval of CE Zoom and Brain Bytes Creative. CE Zoom is approved for awarding FAGD/MAGD credit.

Course Contact: stephanie@brainbytescreative.com

Course Categories: Dental Practice Management / Organization / Operations

Provider Approval: Nationally Recognized (AGD-PACE) Academy of General Dentistry Program approval for Continuing Education

Educational Type: Live

Educational Method: Lecture

Prerequisites :

none

Sponsor(s): None

Conflict of Interest Disclosure: Affiliated and/or Associated with coming soon

All CE Zoom related support: support.cezoom.com